Last night I yelled, or rather politely reminded, a client that he needed to start using Twitter and other social media. It is so easy and quick to use, not to mention free, and you never know what kind of impact you'll be able to make on a prospective client. With this said, I give you a really neat tool called Storify. With Storify, you can create a story through words, pictures, video, links and more. It is incredibly easy to use, and creates a nicely designed end product (unlike facebook and twitter that use such ugly layouts and fonts). I think there are many interesting and creative things that can be done with this medium, such as tutorials, company history, biography, product comparison, and more
Remember, the best brands tell a story. If you can't tell a good story about your brand, then you just aren't looking hard enough for it. Maybe you need to hire me to help find it. ;)
I did a little tester using Storify about famous Lucy's and how we named my daughter Lucy. View it here.